University of Southern California

The Pullias Center at USC had no specific “brand”, but in order to create an identity, we needed to respect the graphic standards guidelines of the school. The first project was a 12-page brochure that showcased the findings from a project that used digital games to encourage college admission and financial aid applications by students from historically marginalized populations. The challenge was to develop a look that worked well with USC’s brand guidelines, and also make it fun and engaging to college-aged students.


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Improving College Access Through Digital Tools brochure

Brochure geared to high school seniors, promoting college admission success through the use of digital tools and games.

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The Pullias Center State of the Faculty Report

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Bolstering first-year success through digital tools

This Toros Charge On! campaign was designed to assist new students in navigating campus resources and learning skills conducive to their ultimate college success.

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