University of Southern California
The Pullias Center at USC had no specific “brand”, but in order to create an identity, we needed to respect the graphic standards guidelines of the school. The first project was a 12-page brochure that showcased the findings from a project that used digital games to encourage college admission and financial aid applications by students from historically marginalized populations. The challenge was to develop a look that worked well with USC’s brand guidelines, and also make it fun and engaging to college-aged students.